About Message Plane CRM

The CRM Built for the Auto Transport Industry

Since 2016, Message Plane has been the platform of choice for auto transport businesses that demand purpose-built technology — not generic CRMs stretched to fit. Every feature, workflow, and integration was designed from the ground up for how brokers, dealers, fleet managers, auction houses, and carriers actually operate.

Our Story

Message Plane was founded in 2016 in Wilmington, Delaware with a simple conviction: the auto transport industry deserves better tools. Businesses across the industry were stuck using generic CRMs that didn’t understand dispatch workflows, cobbled-together spreadsheets, and scattered communication across personal phones, separate texting apps, and disconnected email inboxes.

We set out to build something different — a full-house CRM where auto transport professionals could manage leads, dispatch vehicles, communicate with customers via built-in calling, texting, and email, process payments, verify carriers, decode VINs, and post to load boards — all from a single platform, without the operational chaos of juggling multiple tools.

What started as a focused solution for a handful of early brokerages has grown into the platform trusted by thousands of auto transport professionals across the country — brokers, franchise and independent auto dealers, fleet and logistics companies, auction houses, and carrier operations. Over the years, Message Plane has evolved alongside the industry, adding features and integrations driven by real feedback from real users who rely on the platform every day.

By the Numbers

• 5,000+ monthly active users trusting Message Plane to run their auto transport operations
• 800,000+ vehicle transports processed through the platform
• 4,000,000+ customer communications delivered — calls, texts, and emails
• Founded 2016 in Wilmington, Delaware

Who We Serve

Message Plane is built for every business in the B2B auto transport ecosystem:

• Auto Transport Brokers — Manage the full lifecycle from lead capture to dispatch to delivery, with integrated calling, texting, and simultaneous load board posting to Central Dispatch and Super Dispatch.
• Auto Dealers (Franchise & Independent) — Streamline vehicle transport logistics between lots, auctions, and customers with VIN decoding, carrier coordination, and payment processing.
• Fleet & Logistics Companies — Coordinate vehicle movements at scale with dispatch management, carrier verification, automated notifications, and API integration with existing systems.
• Auto Auction Houses — Manage post-sale transport logistics, communicate with buyers about transport status, and track every vehicle movement from sale to delivery.
• Carrier Companies — Manage customer relationships, track dispatch operations, and maintain organized records of every transport with built-in communication tools.

Our Mission

Auto transport is a fast-moving, relationship-driven business. Every lead matters. Every dispatch has a deadline. Every customer expects clear, timely communication from pickup to delivery.

Our mission is to give auto transport professionals the technology they need to operate at their best — without forcing them into tools that weren’t designed for how they actually work. We build software that speaks the language of the industry.

What Sets Message Plane Apart

A True Full-House CRM — Not a Patchwork of Tools

Most auto transport businesses are running 3 to 5 separate tools: a CRM for leads, a phone system for calling, a texting app, a load board for posting, and a payment processor. Message Plane replaces all of them. Calling, texting, email, dispatch, load board integration, VIN decoding, credit card processing, carrier verification, and automated customer notifications — all built into one platform. No add-ons, no extra fees, no context switching.

Built for Auto Transport — Not Retrofitted

Generic CRMs like Salesforce and HubSpot require weeks of customization to handle auto transport workflows. Message Plane was designed from the ground up for this industry. VIN decoding is built in. Load board sync with Central Dispatch and Super Dispatch is built in. Carrier offer management and verification tools are built in. Every default setting reflects how auto transport businesses actually operate.

Real-Time Load Board Sync

Post orders to Central Dispatch and Super Dispatch simultaneously with a single action. Receive and manage carrier offers from Super Dispatch directly inside the CRM. Every change syncs in real time between Message Plane and the load boards — no double data entry, no mismatched listings, no switching between browser tabs.

All-in-One Communication Hub

Phone calls, text messages, emails — all managed from a single platform with pre-built templates for every common communication. No more switching between apps or losing track of customer conversations. Every interaction is logged automatically against the right lead or order, creating a complete audit trail.

No Contract, Transparent Pricing

Message Plane operates with no mandatory contract — month-to-month, cancel anytime. Pricing is straightforward: a $250 monthly base fee plus a per-user charge, with every feature included. No hidden add-ons, no per-minute calling charges, no per-message texting fees. Plus a free API endpoint for custom integrations.

Designed to Scale With You

Whether you’re a solo broker handling 20 transports a month, a dealership managing inventory logistics across multiple locations, or a large operation with 50+ agents processing thousands of orders — Message Plane grows with your business.

Ready to Streamline Your Auto Transport Business?

Join 5,000+ auto transport professionals who use Message Plane to manage leads, dispatch vehicles, and communicate with customers — all from one platform.

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