Auto Transport CRM Software for Brokers, Dealers, Fleet & Carriers

The Full-House CRM Built for Auto Transport

Message Plane is the all-in-one CRM built specifically for the auto transport industry — serving brokers, auto dealers, fleet and logistics companies, auction houses, and carriers. Manage leads, dispatch vehicles, communicate with customers via built-in calling, texting, and email, process credit card payments, decode VINs, verify carriers, and post to Central Dispatch and Super Dispatch simultaneously — all from one platform.

Since 2016, over 5,000 auto transport professionals have used Message Plane to process more than 800,000 vehicle transports and deliver over 4 million customer communications.

Key Takeaways:

• Purpose-built CRM for the entire auto transport industry — brokers, dealers, fleet managers, auction houses, and carriers
• Full-house platform: leads, dispatch, calling, texting, email, VIN decoding, credit card processing, carrier verification, load board sync
• Post to Central Dispatch and Super Dispatch simultaneously with real-time two-way sync
• Pre-filled client information for returning customers — no re-entering data
• No mandatory contract — month-to-month with $250 base + per-user pricing
• Free API endpoint for custom integrations and data access
• Trusted by 5,000+ auto transport professionals since 2016

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What Is an Auto Transport CRM?

An auto transport CRM (Customer Relationship Management) is software designed to help vehicle transport businesses manage every aspect of their operations — from capturing and nurturing leads, to dispatching carriers, to keeping customers informed throughout the transport process.

Unlike generic CRM platforms like Salesforce, HubSpot, or Zoho, an auto transport CRM understands the specific workflows, terminology, and integrations that brokers, dealers, fleet managers, and carriers depend on daily.

The best auto transport CRM handles lead management, dispatch coordination, customer communications (calls, texts, and emails), carrier verification, VIN decoding, credit card processing, load board integration, and automated customer notifications — all within a single platform.

Why Auto Transport Businesses Need a Specialized CRM

Generic CRMs were built for general sales teams. They don’t understand what a dispatch workflow looks like, how load board posting works, or why you need VIN decoding alongside customer contact information. Here’s what happens when auto transport businesses try to use generic tools:

• No dispatch management — You end up using separate software for dispatch, creating data silos between your sales and operations teams
• No load board integration — Manual data entry between your CRM and Central Dispatch or Super Dispatch, with no real-time sync
• No built-in calling/texting — You pay $15-50/user/month for third-party communication tools that don’t sync with your pipeline
• No VIN decoding — Manual entry of vehicle year, make, model, and trim on every single order
• No carrier verification — No way to check FMCSA authority, insurance, or safety records before dispatching
• No credit card processing — Separate payment processor that isn’t connected to your order records
• Expensive customization — Weeks or months building custom fields for VINs, pickup/delivery locations, vehicle conditions, and transport types

Message Plane eliminates these problems because it was designed from the ground up for how auto transport businesses actually operate.

Core Features of Message Plane

Lead Management with Pre-Filled Client Information

Capture leads from your website, load boards, phone calls, and referrals in one centralized pipeline. Auto-assign leads to agents based on round-robin, territory, or availability rules. When returning customers contact you, Message Plane automatically pulls up their profile with all previous order history, communication logs, vehicle details, and payment information pre-filled — your agents don’t need to ask customers to repeat themselves.

Integrated Calling, Texting, and Email

Make and receive calls, send and receive texts, and manage email — all directly from Message Plane. Every interaction is automatically logged against the right lead or order. Use pre-built text and email templates for common communications: quote follow-ups, order confirmations, pickup instructions, delivery notifications, and payment reminders. No separate phone system, no separate texting app, no extra per-user fees.

VIN Decoding

Enter a Vehicle Identification Number and Message Plane instantly decodes and pre-fills the vehicle year, make, model, trim, and specifications. No manual data entry, no errors, no time wasted looking up vehicle details. This works across all vehicle types — cars, trucks, motorcycles, RVs, and specialty vehicles.

Simultaneous Load Board Posting

Post orders to Central Dispatch and Super Dispatch simultaneously with a single action from inside Message Plane. No logging into separate load board tabs, no copying and pasting order details. All changes sync in real time between the CRM and both load boards — price updates, status changes, and order modifications are reflected instantly on both platforms.

Carrier Offer Management and Verification

When carriers submit offers on your loads through Super Dispatch, those offers appear directly inside Message Plane. Review, compare, accept, or decline carrier offers without leaving the CRM. Built-in carrier verification tools let you check FMCSA operating authority, insurance coverage, safety ratings, and complaint history before accepting any offer — protecting your business and your customers.

Dispatch Management

Move seamlessly from a closed deal to a dispatched load without switching tools. Create dispatch orders, assign carriers, track vehicle pickup and delivery status, and coordinate the entire transport lifecycle from within the same platform your sales team uses. Status changes trigger automated customer notifications.

Credit Card Processing

Collect payments directly within Message Plane — deposits, partial payments, and final balances. No separate payment processor, no payment portal, no third-party integration. The transaction is tied to the order record automatically.

Automated Customer Notifications

Keep customers informed at every stage — order confirmed, carrier assigned, vehicle picked up, in transit, delivered — with automated text and email notifications using customizable templates. Proactive communication reduces inbound support calls and drives better reviews.

Reporting and Analytics

Track agent performance, conversion rates, communication volume, revenue metrics, and dispatch efficiency. Filter reports by date range, agent, lead source, and other dimensions. Make data-driven decisions about staffing, marketing spend, and operations.

User and Team Management

Set up individual agent accounts with role-based permissions, create teams, configure lead distribution rules, and monitor agent activity. Whether you have 3 agents or 50+, you control who sees and does what.

Free API Endpoint

Connect Message Plane with your own website, internal tools, or third-party services using the included API — at no additional cost. Feed leads from your website directly into Message Plane, extract data for custom reporting, or build integrations with your existing systems.

Who Uses Message Plane?

Auto Transport Brokers

Manage the complete lifecycle from lead capture to dispatch to delivery. Post to load boards, manage carrier offers, communicate with customers, and process payments — all from one platform.

Auto Dealers (Franchise & Independent)

Streamline vehicle transport logistics between lots, auctions, and customer deliveries. VIN decoding ensures accurate vehicle identification across high volumes. Load board integration connects you with carrier networks instantly.

Fleet & Logistics Companies

Coordinate vehicle movements at scale with dispatch management, carrier verification, automated notifications, and API integration with existing fleet management and ERP systems.

Auto Auction Houses

Manage post-sale transport logistics — coordinate pickup and delivery with carriers, communicate with buyers about transport status, and track every vehicle movement from sale to destination.

Carrier Companies

Manage customer relationships, track dispatch operations, communicate with brokers and shippers via built-in calling and texting, and maintain organized records of every transport.

Message Plane vs. Generic CRMs: Feature Comparison

Auto Transport CRM Pricing

Message Plane uses straightforward, user-based pricing with all features included at every tier:

All plans include a $250/month base fee. Every feature — calling, texting, dispatch, load board integration, VIN decoding, credit card processing, carrier verification, API access, and reporting — is included at every tier. No hidden add-ons, no per-minute charges, no mandatory contract.

See full pricing details

Trusted by 5,000+ Auto Transport Professionals

• 5,000+ monthly active users across the United States
• 800,000+ vehicle transports processed through the platform
• 4,000,000+ customer communications delivered (calls, texts, emails)
• Founded 2016 in Wilmington, Delaware — nearly a decade serving the auto transport industry

From solo brokers and small dealerships to large operations with 50+ agents, Message Plane scales with your business.

Frequently Asked Questions

What is an auto transport CRM?

An auto transport CRM is software designed specifically for vehicle transport businesses. It combines lead management, dispatch, customer communications, carrier management, VIN decoding, payment processing, and load board integration into a single platform — replacing the multiple disconnected tools most auto transport businesses use.

Is Message Plane only for brokers?

No. Message Plane serves the entire B2B auto transport ecosystem — brokers, auto dealers, fleet and logistics companies, auction houses, and carriers. The platform adapts to your workflow regardless of your role in the auto transport chain.

Does Message Plane integrate with Central Dispatch and Super Dispatch?

Yes. You can post to both load boards simultaneously from within Message Plane, manage carrier offers from Super Dispatch inside the CRM, and all changes sync in real time between the platforms.

What does VIN decoding do?

When you enter a VIN, Message Plane automatically identifies and pre-fills the vehicle year, make, model, trim, and specifications — eliminating manual data entry and reducing errors on every order.

Is there a contract?

No. Message Plane has no mandatory contract. Month-to-month pricing, cancel anytime. We earn your business based on the value we deliver every month.

Is the API really free?

Yes. The API endpoint is included at no additional cost. Use it to feed leads from your website, connect with internal tools, or build custom integrations.

How long does setup take?

Most businesses are fully operational within days to two weeks, including data migration and team training.

Can I try Message Plane before committing?

Yes. We offer free personalized demos where our team walks you through the platform using scenarios specific to your business type. Schedule a free demo.

Ready to Streamline Your Auto Transport Business?

Join 5,000+ auto transport professionals who use Message Plane to manage leads, dispatch vehicles, and communicate with customers — all from one platform built specifically for the auto transport industry.

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