Central Dispatch vs. Super Dispatch: What Auto Transport Brokers Should Know

If you run an auto transport brokerage, you’ve probably heard of Central Dispatch and Super Dispatch. Both are popular tools in the industry, but they work a little differently and can fit different parts of your workflow.

So, which one should you use? And do you really have to choose?

Let’s break it down.

What Is Central Dispatch?

Central Dispatch is one of the most established load boards in the auto transport industry. Brokers use it to post vehicles, search for carriers, and find transportation opportunities.

It’s commonly used for:

Posting loads
Finding carriers
Reviewing carrier information
Managing available vehicles
Communicating with carriers
Finding carriers for specific routes

Because Central Dispatch has been around for a long time, many brokers and carriers are already familiar with the platform.

What Is Super Dispatch?

Super Dispatch is more than just a load board. It combines load board functionality with tools that can help brokers manage more of their transportation workflow.

Depending on the features being used, brokers can:

Post and manage loads
Dispatch carriers
Review carrier ratings and reviews
Verify insurance
Make and negotiate offers
Process payments through SuperPay
Connect with QuickBooks
Manage other parts of the transportation process

For brokers looking to bring more of their daily operations into one system, Super Dispatch can be a useful option.

So, What’s the Difference?

The biggest difference is the overall workflow and the tools each platform provides.

Central Dispatch is primarily known as a large, established load board that connects brokers with carriers.

Super Dispatch combines a load board with additional tools designed to help manage the transportation process.

That doesn’t necessarily mean you have to pick one over the other.

In fact, some brokers choose to use both.

Why Would a Broker Use Both?

Every brokerage has a different way of working. Some may have better results finding carriers on one platform, while another platform may offer tools they need for managing their loads.

The challenge is that using multiple platforms can also mean more work.

Imagine posting the same load in multiple places, checking carrier responses, updating your CRM, communicating with customers, and then updating the load again after dispatch.

That’s a lot of repetitive work.

And when you’re managing dozens or hundreds of loads, those extra steps can really add up.

This Is Where CRM Integration Helps

Instead of constantly jumping between different systems, an integrated CRM can bring more of your workflow together.

Message Plane CRM is built specifically for the auto transport industry and integrates with both Central Dispatch and Super Dispatch.

With Super Dispatch integration, brokers can manage supported functions such as:

Posting and managing loads
Dispatching carriers
Viewing ratings and reviews
Verifying insurance
Making and negotiating offers
SuperPay processing
QuickBooks synchronization
Terminal and storage integration
Buckets integration

The goal is simple: less manual work and fewer systems to manage separately.

Why Two-Way Integration Matters

Not all integrations work the same way.

A two-way integration allows information to move between systems instead of simply sending information in one direction.

For a brokerage, this can help reduce duplicate data entry and keep information more consistent.

Instead of entering the same information over and over, your team can spend more time actually working with customers and carriers.

Which One Is Right for You?

There isn’t a single answer that works for every auto transport company.

If your brokerage already uses Central Dispatch and it’s working well, there’s no reason to stop using it.

If you’re looking for additional tools to help manage your transportation workflow, Super Dispatch may be worth considering.

And if you use both, connecting them with your CRM can make managing everything much easier.

Your Load Board Is Only One Part of the Workflow

At the end of the day, your load board is just one piece of running an auto transport brokerage.

You still have to manage:

Leads → Customers → Loads → Carriers → Dispatch → Communication → Delivery

When all of those processes are handled separately, things can get messy quickly.

That’s why having a CRM that is built specifically for auto transport can make a difference.

Message Plane brings your CRM, dispatching, communication, automation, and integrations together in one place.

Want to see how it works?

Book a demo with Message Plane CRM and see how you can simplify your day-to-day workflow.

Frequently Asked Questions
Can Message Plane integrate with Central Dispatch?

Yes. Message Plane supports Central Dispatch integration to help brokers manage their load board workflow alongside their CRM.

Can Message Plane integrate with Super Dispatch?

Yes. Message Plane supports Super Dispatch integration with a range of supported features for load management, dispatching, carrier information, and more.

Do I need to choose between Central Dispatch and Super Dispatch?

Not necessarily. Some brokers use both platforms depending on their workflow and carrier network.

What is the benefit of integrating my load boards with my CRM?

Integration can help reduce repetitive data entry and minimize the need to constantly switch between different systems.

Is Super Dispatch just a load board?

No. Super Dispatch also provides tools for managing different parts of the auto transport process.

Which load board is better?

It depends on your business and how your team operates. The best option is the one that fits your workflow, carrier network, and business needs.

Why should an auto transport broker use a CRM?

A CRM can help you keep leads, customers, loads, carriers, communication, and follow-ups organized in one place—making it easier for your team to stay on top of daily operations.